Research standard
How KAM verifies agency data.
We separate attributable public facts from editorial assessment and explicitly mark information that cannot be verified.
Primary sources
Official agency websites and clearly attributable company profiles take priority.
Secondary sources
Public business listings and professional directories may support a record when identity is clear.
Ambiguous matches
If a name could refer to another business, KAM leaves the field unverified rather than guessing.
Commercial independence
Advertising, sponsorship or a profile correction does not purchase a higher score or ranking.